In mid-2016 I worked on one of the most amazing projects - we were tasked to develop a digital strategy to popularize one of the most important Chinese theaters and its signature performance - Beijing Opera. To achieve the ambition and to express the client's vision “art changes life” we delivered a strong digital strategy (here it is)… and in addition to the app, we wanted to add some physicality to the strategy and offered to create a cocktail - Beijing Opera..
Sketches for the Beijing Opera cocktail
We were in love with this idea. We envisioned a partnership with Maotai Baijiu (茅台酒) - the most prominent bijou brand. We envisioned bar tenders competitions all around the world. What is a better way to popularize Beijing Opera then to to let people enjoy Beijing Opera outside of the theatre with friends?
While the client expressed strong interest in this idea, the implementation has so far been postponed. I am still dreaming to drinking a Beijing Opera sometime soon… maybe in Paris…
My Dream: to drink the Beijing Opera cocktail somewhere in Paris.