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Julia Makhalova-Chi

I am a cultural strategist. I help brands find their place in culture.
  • Case Studies
    • Walmart
    • Marvel
    • Topo Chico
    • Philips
    • Netflix
    • Future
    • Nike
    • Nissan
    • Immigration
    • Jar Goods
    • HP
    • Weifang City
    • Wanda
    • CRRC
    • National center for the performing arts
    • CASC
  • My trend newsletter
  • 100 Days of Deflection
  • About

Making the world A more self-accepting place, one feeling at the time.

“Amazing, amazing project by Julia Makhalova”
— Debbie Millman
Because in the world where everyone tells you what is wrong with you, self-love is an act of total rebellion #100daysofselflove #100dayproject #selflove
Today is the first day of 100 day project. #100daysofselflove is something the world is missing 💛 let's make it brighter #100dayproject
It is march out there 
Let’s talk about womanhood. 
Because we have many stories to tell <3

#artoftheday #gallery #paint #instaart #creative #artwork #painting 
#artist #inspiration #art #women #style #instagood #pastel #feminist #story #hi
New York is a city worth listening. The other day I heard an average looking guy complining in a bar: "women just want to use me for sex." I wish I know some of his stories. 
#artwork #design #interiordesign #graphicdesign #illustration #in
New York is a city worth listening. The other day I heard an average looking guy complining in a bar: "women just want to use me for sex." I wish I know some of his stories. 
#artwork #design #interiordesign #graphicdesign #illustration #in
I ask a question, but I'm not looking for an answer. I'm looking for perspective. Sometimes I ask a question to a man, but get an explanation, as if I didn't already know. That tells me too much about the man who answers this way. What should I do? P
Alright, so what do we know about stereotypes? “Trump is president; when I say that I'm Russian, I always feel like I need to add a "but" after it.” #artwork #design #interiordesign #graphicdesign #illustration #instatherapy #ne
Aren’t we just the aftermath of a million tiny coincidental glances?

When I was 5, we only had Dostoevksy, Balzac, and fashion magazines in our house. So I became friends with Cindy Crawford and Claudia Schiffer and Demi Moore. 
Demi was ranke
 

I am a master of ignoring my own feelings. More than a master -- I have a PhD in this. I learned from the best: everyone else. After all, haven’t we all been told, since we could talk, what are the right feelings to feel? (“Don’t cry! Back when I was a kid…”)

So I am always fine, until I’m not and breaking down into tears. My tears express everything: anger, disappointment, excitement. And even when they come, I still convince myself that I am not angry, disappointed, or excited.

I started “Obnoxious Feelings” as a part of my 100 Days Challenge (originally “#100DaysofDeflection) to educate myself on my own feelings. Every day I did an exercise called a “deflection,” where I created one picture. Each was about a small act of looking inside an emotional triggers (internal and external) I would usually, and unconsciously, turn away from. Now it’s growing into something bigger.

After a month and change, something strange started happening. People began leaving me “thank you” notes: “I feel like I am not alone. I feel a bit happier, that there is nothing wrong with me. It’s just being a human”.

Now it’s way past the 100th day, but I decided to keep going. To keep staying in those obnoxious feelings, and make some peace with them. “Obnoxious Feelings” is art that celebrates imperfect us.

 #obnoxiousfeelings #100daysofdeflection #daysofdeflection

 
 
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