About

Julia Makhalova-Chi is a New York-based cultural researcher and brand strategist. She is a founder of BrandBackstage, a cultural innovation consultancy, where she works with Reddit, Meta, SoundCloud, The Weather Channel, Armani White, among other media brands, creators, and culture shapers. Her work blends qualitative research, semiotics, and trend analysis to position the brand as a cultural icon in the context of Gen Z culture. Julia is a true cultural nerd: she grew up between Russia, China, and France. So she brings her unique multicultural background across all her projects. 

Julia is a graduate of School of Visual Arts in New York. She writes for Next in Culture and occasionally contributes to Future Laboratory, MediaCat, and The Dieline.

• My linkedin: https://www.linkedin.com/in/julia-makhalova/

• My email: julia at makhalova dot com