JULIA MAKHALOVA | creative brand strategist with global perspective and passion for design
julia@makhalova.com | Brooklyn, NY
EXPERIENCE
01.2017 - 05.2017
CHOBANI STARTUP INCUBATOR, client JAR GOODS in New York, NY
Brand Strategist
11.2015 - 09.2016
IVANMAO, communication design startup in Beijing, China
Creative Director and Speaker
Key Clients: S7 airlines, Russian-China Trade Investment Exhibition, Polyhedron VR
03.2013 - 11.2015
ZHENG BANG: Brand Consulting & Design in Beijing China
Brand Strategy Consultant & Art Director
Key Clients: Antonoil, Wanda Qingdao Studios, Hainan Airlines, Ford, 360 Antivirus, CASC (Chinese Space Agency), 361 Sportswear, Haier, China Rural Commercial Bank
06.2010 – 05.2012
RENAULT in Moscow, Russia
Strategy Planning Manager
08.2008 – 06.2010
Samsung Electronics in Moscow, Russia
Laptops Product Marketing Manager
09.2007 – 02.2008
MSC (Glass Control Machines Producer) in Lyon, France
EDUCATION
School of Visual Arts in New York, NY
09.2016 - 07.2017 (expected)
MPS Branding
Client projects: HP 3D printers, Chobani food incubator,
Academic projects: Urals Motorcycle: Market and Product usability; “three and a half days project” - Design Thinking project to decrease suicide on the Washington Bridge in NY, McDonalds: brand repositioning for the new generation
Activities: 100 days project
09.2004 - 10.2010
REA PLEKHANOV in Moscow, Russia
MS Economics, International Business
Final paper: Samsung Notebook positioning in Russia and in the UK
Activities: Debate Club - Participant and Coach
Notable results: average score 4.8/5 | debate winner, finalist and semi-finalists of many championships, representative of the students’ self-government, marketing conference
09.2006 – 06.2008
ICN Business School in Nancy, France
Bachelor of Business Administration
Activities: Musical association “Propul’son”
PERSONAL INFORMATION
Languages: Native fluency in English and Russian, advanced business proficiency in French, intermediate learner in Mandarin Chinese