Some of the clients that I’ve worked with:
Some of my case studies:
Coca-Cola X Marvel. Gen Z Fandom Activation Strategy
Walmart. Strategy platform, repositioning Walmart from a functional to an emotional brand
Topo-Chico. Brand Strategy for New York: Ethnographic immersion to define PR, partnerships, and event strategy
Sprite: Hip-Hop Creator Community — ongoing understanding of emerging trends + agile insights
ESPN X Reddit: Defining on-platform sports trends and building an advertising engagement strategy across major sports leagues
Trend Forecast: A Thought Leadership campaign for Matchstic, A Brand Identity House
Hi-C: Gen Z ethnographic deep dive + brand repositioning for an Iconic, yet overlooked brand
RTD Coffee: Refining the global product innovation strategy in the US, UK, China, and Japan
Netflix: Asian-American content acquisition strategy
Wizkid X Afronations: Designing a Once-in-a-Lifetime Music Experience in Las Vegas
Fanta: Understanding the challenges of young teen life and Fanta's jobs-to-be-done opportunities; in-person ethnographic immersion
Nissan: Subscription-based car ownership strategy
MSL Group: Cultural Forecast, a future of entertainment
Snap: Gen Zs thought leadership research to drive ad revenue strategy in the U.S., France, Germany, Canada, and KSA
Nike: Trend-forward product strategy
Polyhedron VR: product innovation, brand strategy, visual identity
Jar Goods: brand strategy, brand activation, tagline, digital strategy
HP 3D printers: product innovation, brand strategy
What it means to be an American: repositioning immigration
Weifang city: destination branding, positioning, design strategy
Wanda Studio: brand strategy, positioning
CRRC: Design Strategy
National Center for Performing Arts: Digital Strategy, UX design
China Aerospace Science and Technology Corporation: Brand Strategy
Renault: new model go-to-market strategy
Samsung laptops: communication & retail strategy