Some of the clients that I’ve worked with:
Some of the case studies
Coca-Cola X Marvel. Gen Z Fandom Activation Strategy
Walmart. Strategy platform, repositioning Walmart from a functional to an emotional brand
Topo-Chico. Growth Strategy for New York: ethnographic Immersion to define PR, partnerships, and events
Sprite: Hip-Hop Creator Community — ongoing understanding of emerging trends and agile insights
ESPN X Reddit: Engagement
Philips: A new design strategy to improve legacy brand revenue
Hi-C: Gen Z ethnographic deep dive + brand repositioning for an Iconic, yet overlooked brand.
RTD Coffee: Concept Testing
Netflix: Asian-American content acquisition strategy
Wizkid X Afronations: Designing a Once-in-a-Lifetime Music Experience in Las Vegas
Fanta: Trend Immersion
Nissan: Subscription-based car ownership strategy
MSL Group: Cultural Forecast, a future of entertainment
Snap: Gen Zs thought leadership research to drive ad revenue strategy in the U.S., France, Germany, Canada, and KSA
Nike: Trend-forward product strategy
Polyhedron VR: product innovation, brand strategy, visual identity
Jar Goods: brand strategy, brand activation, tagline, digital strategy
HP 3D printers: product innovation, brand strategy
What it means to be an American: repositioning immigration
Weifang city: destination branding, positioning, design strategy
Wanda Studio: brand strategy, positioning
CRRC: Design Strategy
National Center for Performing Arts: Digital Strategy, UX design
China Aerospace Science and Technology Corporation: Brand Strategy
Renault: new model go-to-market strategy
Samsung laptops: communication & retail strategy