About

Hello!

My name is Julia and I am an insight-driven cultural strategist with a passion for design. I define cultural insights, emerging trends, and timeless human truths to ignite human-centric brand strategies, brand activations, and communication strategies. 

For the past 10 years, I’ve been working for the world’s most disruptive brands in the U.S. and globally. My experience has taught me that defining cultural insights is a mindset as much as a skillset. While working with global clients in the U.S. China, and France, and running research projects across many cultures, I am always amazed how differently people express their similarities. Because what unites us is so much bigger than what drives us apart.

By marrying my art and business backgrounds, I’ve developed and contributed to some of the world’s most exciting consumer-centric brand innovations. Companies I’ve worked with include Google, Netflix, Snap, Disney here in the U.S., and Alibaba, China Eastern Airlines, Weifang City while in China.

I believe in a consumer-centric, industry-agnostic approach, though my most successful projects have dealt in the intersection of tech, lifestyle, and entertainment.

I am open for new opportunities (freelance or full-time). 

• My linkedin: https://www.linkedin.com/in/julia-makhalova/

• My email: julia at makhalova dot com